Norma Martinez-Rubin

Interim MPA Coordinator

Norma Martinez-Rubin
Contact
Office
Available By Appointment Only
Education

B.S. (Biology), Loyola Marymount University

M.P.H. (Population, Family, & International Health/Behavioral Sciences and Health Education), University of California, Los Angeles, School of Public Health

M.B.A (emphasis in Strategic Management), John F. Kennedy University

Biography

Norma Martínez-Rubin, is Principal of Evaluation Focused Consulting, an independent consultancy serving nonprofits, foundations, and community benefit enterprises. Norma guides efforts that examine organizational processes to improve service quality. Her consultative approach is derived from experience in public health program planning and design for disease prevention and health promotion, public administration, and civic involvement. She is a member of the American Evaluation Association and the Advancing Culturally-responsive and Equitable (ACE) Evaluation Network.

Community responsiveness and data-driven decision making are approaches she leans toward as a local elected official. She currently serves as mayor of a small, suburban city in Northern California. Insights gained from her mayoral role, and previously as a planning commissioner, and board member of local nonprofits, have augmented her service “tool kit.” She supports and fosters community-centered approaches toward sustainable, equitable efforts that build upon and leverage human capital alongside sound government policies.

Selected Publications & Presentations
  • Martínez-Rubin, N., Germuth, A.A., & Feldmann, M.L. (Eds.) 2019. Independent Evaluation Consulting: Approaches and Practices from a Growing Field. New Directions for Evaluation, 164
  • Martínez-Rubin, N. (2019). Independent evaluation consulting: An evolving field. In N. Martínez-Rubin, A. A. Germuth, & M. L. Feldmann (Eds.), Independent Evaluation Consulting: Approaches and Practices from a Growing Field. New Directions for Evaluation, 164, 11–23.
  • Jarosewich, T., Feldmann, M. L., Martínez-Rubin, N., & Clark, N. (2019). Who we are: Findings from the American Evaluation Association’s Independent Consulting Topical Interest Group 2015 Decennial Survey. In N. Martínez-Rubin, A. A. Germuth, & M. L. Feldmann (Eds.), Independent Evaluation Consulting: Approaches and Practices from a Growing Field. New Directions for Evaluation, 164, 25–39.
  • Martínez-Rubin, N. & Hanson, S. (2014). Balancing Insider-Outsider Roles as a New External Evaluator. In L. Goodyear, Jewiss, J., Usinger, J., & Barela, E. (Eds.), Qualitative Inquiry in Evaluation: From Theory to Practice (pp. 189-211). San Francisco, CA: Jossey-Bass.

WORKS IN PROGRESS

  • Martínez-Rubin, N. & Arias Orozco, G. Creando Vínculos in Program Evaluation: Use of Traditional Activities and Games to Promote Trust and Engagement Among Latinx Community Members. In Aponte-Soto, L. & Casillas W. (Eds.), Contemporary Perspectives on Culturally Responsive Evaluation with Latinx CommunitiesNew Directions for Evaluation
  • Attipoe-Dorcoo, S. & Martínez-Rubin, N. Critically Defining I.M.P.A.C.T. for Culturally Responsive and Equitable Evaluation. New Directions for Evaluation.
  • Martínez-Rubin, N. & Attipoe-Dorcoo, S. Cognitive Interviews. Qualitative Interview Techniques in Health Communication and Evaluation. New York: Peter Lang Group.
  • Attipoe-Dorcoo, S. & Martínez-Rubin, N. Key Informant Interviews. In Qualitative Interview Techniques in Health Communication and Evaluation. New York: Peter Lang Group